At a Glance
- Black Friday is the number 1 shopping day of the year. Shops’ prices are reduced for minimum a day (often up to a week) in an attempt to get customers starting their Christmas purchases. Cyber Monday is another important sales day to look out for.
- The most commonly used discount is a percentage reduction on the original sales price. These reductions are normally promoted on Black Friday or Cyber Monday by showing the old price slashed and the percentage of savings in the new price, in absolute numbers.
- X for Y offers are also very common, where X is the number of products you may get and Y the number of products you may have to pay for.
- While consumers have the impression that prices are slashed to a historic low level for Black Friday, only 48 % of these products are actually cheaper than at some other time during the year.
- Consumers should also be wary of getting ripped off on Black Friday. Watch out for decoy offers, unrealistic discounts, artificial scarcity, hidden costs, and more.
Online Discount CalculatorThe most commonly used discount is a percentage reduction on the original sales price. These reductions are normally promoted on Black Friday or Cyber Monday by showing the old price slashed and the percentage of savings in the new price, in absolute numbers.
Caution: Do not blindly trust the stated original price, which is often the so-called manufacturer´s suggested retail price (MSRP). In many cases, these are fantasy prices which are hardly ever paid by anybody in reality. You should always compare with alternative offers in other stores or online.
Savings Calculator – 2for1, 3for2 and 4for3Very often you may find offers that are structured in the following way: X for Y. Where X is the number of products you may get and Y the number of products you may have to pay for. Or in simple terms: a 2for1 offer for Shirts means that you get 2 Shirts but only need to pay for 1 Shirt. A 2for1 offer is often mistakenly interpreted as a 50% price reduction (2 Shirts = 20 USD so 2for1 means 2 Shirts for 10 USD). But: normally retailers add fine print to these offers where it is stated, that only the cheapest item is the one which is for free. That means if you buy an expensive Shirt (i.e. 20 USD) and a cheap Shirt (i.e. 5 USD), that your price reduction would only be 5 USD (or 20% of the combined price of 25 USD). This can be even more confusing if you find 3for2 or 4for3 offers. Please check out this easy-to-use tool to calculate how much you really save with the 2for1, 3for2, and 4for3 offers:
Caution: Delivery cost, sales taxes and other hidden cost can reduce your discount significantly. So please check carefully before pushing the buy button.